For MSP owners, the path from startup to exit is full of challenges, growth, and defining moments. In this exclusive interview, Kevin Studley from PeakValueMSP.com sits down with Heath Stover​, the founder of Umbrella Managed Systems, to uncover the insider story of building and scaling an MSP to an eight-figure exit.

Building, Scaling, and Selling an MSP—From the Co-Founder’s Perspective

From Zero Clients to a Scalable Exit-Ready MSP

In this second installment of the Founders Journey, Heath Stover, Co-Founder of Umbrella Managed Systems, opens up about his path from humble beginnings to a successful MSP exit in 2023.

With a love for spreadsheets and operations, Heath was the engine behind the financial discipline, KPI tracking, and organizational structure that helped take Umbrella from “young and dumb” to one of the most respected MSPs in the country.

In this episode, Heath shares:

• How they bootstrapped Umbrella with no clients, no capital, and no plan
• The turning point that came from joining a peer group and embracing coaching
• Why True Methods and Tony Williams’ 38-page report was the blueprint for change
• How hiring a fractional CRO drove $100K in new MRR pre-exit
• What it felt like to hand over the reins and reward the team on the way out
• Life after the exit—Costa Rica, family time, and finding balance

🎥 Watch the Full Interview

Want to Build an MSP That’s Ready for Exit?

At Peak Value MSP, we help MSP owners maximize company value and prepare for acquisition. Whether you're looking to scale sales, improve operations, or strategize your exit, we can help.