The Founder’s Journey: From MSP Startup to Successful Exit
An Exclusive Interview with Trent Peters, Founder of Umbrella Managed Systems
For MSP owners, the path from startup to exit is full of challenges, growth, and defining moments. In this exclusive interview, Kevin Studley from PeakValueMSP.com sits down with Trent Peters, the founder of Umbrella Managed Systems, to uncover the insider story of building and scaling an MSP to an eight-figure exit.
From the Garage to a Multi-Million Dollar Exit
Trent’s journey began with a simple idea, a $30,000 investment, and the drive to build something great. Through trial, error, and perseverance, he and his co-founder, Heath Stover, transformed Umbrella Managed Systems into a thriving MSP, ultimately selling the business in 2023.
In this interview, Trent shares firsthand insights into:
- The early struggles of launching an MSP and how they landed their first clients
- Navigating the transition from owner-led sales to a scalable sales process
- The power of peer groups and how they fast-tracked business growth
- Critical KPIs and operational changes that set them up for a successful exit
- What MSP owners must get right before selling their business
- The emotional and financial impact of exiting—and what life looks like after
Why This Interview Matters
If you’re an MSP owner looking to scale and eventually sell your business, this conversation is packed with actionable insights. Trent’s journey provides invaluable lessons on what works, what doesn’t, and how to maximize business value before an acquisition.
Watch the Full Interview
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Want to Build an MSP That’s Ready for Exit?
At Peak Value MSP, we help MSP owners maximize company value and prepare for acquisition. Whether you're looking to scale sales, improve operations, or strategize your exit, we can help.

OUR APPROACH
Our approach is rooted in creativity and innovation. What started as a small team has evolved into an agency dedicated to delivering results through strategic thinking and fostering long-term client partnerships.