How Pace Technical Built a World Class MSP Grounded in People, Culture, and Purpose

In this episode of Founders Journey, Kevin Studley of PeakValueMSP.com sits down with Tyler Sanders, founder of Pace Technical, to explore how a bootstrapped MSP became a purpose-driven, profitable business—with no shortcuts and no ego.

Tyler’s story is about the long game: staying in the fight through tough seasons, building around values, and staying laser-focused on team, trust, and traction. What started in 2004 with a dream and a lot of hustle grew into a resilient MSP poised for scale.

Inside This Episode:

• How Tyler bootstrapped Pace Technical and stayed debt-free
• What it really means to lead a company through both storms and success
• How to create a team culture where people stay—and thrive
• Why getting clarity on your “why” is the key to longevity and growth
• Tyler’s take on when to sell, when to stay, and what matters most

If you’re an MSP owner wondering how to lead with heart and drive business results, this episode delivers a grounded, practical, and inspiring roadmap.

Key Quote:

“You’ve got to be able to keep swinging, even when you don’t feel like it. That’s where growth happens.”

– Tyler Sanders

Is Your MSP Exit-Ready?

At Peak Value MSP, we help MSP owners like you turn day-to-day chaos into scalable operations, sales engines, and high-value exits. If you’re building your own founder’s journey, let’s talk.

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